Concept: 5 out of 5 Execution: 5 out of 5 Yeah, but: Pelican Ugly. The Long Version: The Pelican 3310PL is the best flashlight ev...

Concept: 5 out of 5 Execution: 5 out of 5 Yeah, but: You had me at "Heavy Duty Rubber-Coated Twist Tie". The Long Ver...

Concept: 4 out of 5 Execution: 3 out of 5 Yeah, but: Doing as I say, as well as as I do. The Long Version: I've been using ...

Concept: 4 out of 5 Execution: 2 out of 5 Yeah, but:  Emergency tools for very small emergencies. The Long Version: It's hard ...

Concept: 4 out of 5 Execution: 3 out of 5 Yeah, but: Perhaps all the good names were already taken. The Long Version: The poin...

Concept: 2 out of 5 Execution: 4 out of 5 Yeah, but: Never too late for a happy kidhood. The Long Version: Driving around in c...

Concept: 4 out of 5 Execution: 4 out of 5 Yeah, but: They need to be everywhere. The Long Version: The Joby Griptight is a cl...

Concept: 4 out of 5 Execution: 4 out of 5 Yeah, but: I'm not the first to say it. The Long Version: I've been readi...

Concept: 4 out of 5 Execution: 3 out of 5 Yeah, but: Long-term testing may revise those numbers. The Long Version: I'm one...

Concept: 2 out of 5 Execution: 4 out of 5 Yeah, but: I docked a 'concept' point for the name. Counter Opinion: I was i...

Concept: 3 out of 5 Execution: 1 out of 5 Yeah, but: I've finally found something that it's good for. The Long Versio...

Concept: 2 out of 5 Execution: 4 out of 5 Yeah, but: I really like their logo. The Long Version: The worst thing about the Spe...

Concept: 4 out of 5 Execution: 4 out of 5 Yeah, but: Who doesn't love little bits of metal? The Long Version: To give credi...