Concept: 4 out of 5 Execution: 3 out of 5 Yeah, but: Quick, guess which country it's from. The Long Version: Humour counts...

Concept: 2 out of 5 Execution: 3 out of 5 Yeah, but: I'm still not such a fan of the spelling. The Long Version: Metal wat...

Concept: 4 out of 5 Execution: 2 out of 5 Yeah, but: I have no idea how to rate this. The Long Version: William Gibson writes s...

Concept: 2 out of 5 Execution: 3 out of 5 Yeah, but: Let's all contain our excitement. The Long Version: I'm old enough that ...

Concept: 3 out of 5 Execution: 2 out of 5 Yeah, but: It's for water, officer, honest. The Long Version: Stanley's Class...

Concept: 2 out of 5 Execution: 1 out of 5 Yeah, but: Is it the thought that counts? The Long Version: Coca-Cola , the American brand ...

Concept: 3 out of 5 Execution: 2 out of 5 Yeah, but: I can just see it screwed to one of the bare studs in a garage. The Long Version: ...

Concept: 4 out of 5 Execution: 4 out of 5 Yeah, but: Your mileage may vary, but I love them The Long Version: I have been using ...

Concept: 2 out of 5 Execution: 2 out of 5 Yeah, but: If Nike bought Korean Air, this is what the logo would look like. The Long Versio...

Concept: 3 out of 5 Execution: 3 out of 5 Yeah, but: Handy, but why did I buy one in the winter? The Long Version: These bottles by T...

Concept: 2 out of 5 Execution: 2 out of 5 Yeah, but: I Still Like It The Long Version: When I'm working there are only a few ways t...

Concept: 3 out of 5 Execution: 3 out of 5 Yeah, but: " Although we are constantly exploring the subject, currently there is n...

Concept: 3 out of 5 Execution: 3 out of 5 Yeah, but: It's cheap entertainment. The Long Version: Originally bought for 97 c...