Electrasol Finish Powerball dishwasher tablets

Concept: 2 out of 5
Execution: 2 out of 5
Yeah, but: Who names these things?

The Long Version: There are two good things that I can say about this detergent - I haven't had any reason to complain about it, and it got rid of the gunk that the last stuff left. Really, what more can I ask?

The dishwasher detergent itself comes in little rectangular tablets that are designed to be pretty as well as water soluble. They remind me of the fancy striped toothpastes, except that toothpaste doesn't come in individually-portioned plastic packets. While that does give me a bit of an excess-packaging twinge, it's better than having a lumpen mass of unusable detergent that ends up in a landfill. It's still not a great choice overall, so I'll likely look for something else next time, but when I bought them they were the best type available.

But really, "Powerball Finish"? C'mon. I'd love to know how much the macho-male dishwasher detergent market segment is worth. Even the officially-sequenced "Finish Powerball" is still an awfully suggestive name. I'm sure that most everyone will think that I'm reading far too much into this, but there are some mighty clever people working in advertising. When it comes to multi-million-dollar industries, I don't think that much happens by accident. Sex, after all, sells.


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