Canon 5D Mark III: The Ultimate DSLR

Concept: 4 out of 5
Execution: 1 out of 5
Yeah, but: Inconceivable!

The Long Version: It's official. Canon has ceded the high-end SLR market to Nikon. It's not surprising, given the seven-month-and-counting wait for the thrice-delayed 1Dx flagship, and the tepid market response to their modest 5D refresh effort, but I still would never have expected their concession announcement to take the form of a poster in a marketing campaign.

Ultimate: last, furthest or farthest, ending a process or series; being last in a series, process, or progression; final.

It's sad to see the quarter-century EOS legacy end this way, but like I always say: "ah, well." Nikon makes good cameras, and hopefully they'll continue to innovate and push forward even without the major-brand competition. And for those of you with a good investment in Canon lenses, don't worry, it looks like the Rebel line will still continue.

last updated 7 may 2012


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