Camo Can Cooler

Concept: 3 out of 5
Execution: 3 out of 5
Yeah, but: It's cheap entertainment.

The Long Version: Originally bought for 97 cents in the 'hunting' department at a Wal-Mart in Fallon, Nevada, these can coolers provided faithful service. Although we never had the chance to avoid scaring away wildlife with a shiny metal can only partially hidden by a camouflaged cooler, it was good to know that it wasn't a danger.

But I have to confess something. I'm a Canadian. I like these for their entertainment value as much as their function -- I had never seen such a ridiculous idea. (A little time with google has broadened my horizons, and I've found them in Woodland pattern, inspirational messages, and some of them even get intentionally silly.) But perhaps I shouldn't have been so naive. When I asked my brother if it was too embarrassing to bring with me when I got out of his Suburban on its 30" wheels, he turned to me and said, "Matthew, we're in Wyoming."


  1. The print shop my brother and I owned from '87-'95 specialized in plastics and odd shapes.
    We screen-printed logos and sayings on tens of thousands of these each year.
    Ours were the two-piece ones with a glued-in bottom and thicker side tubing.
    During hunting season we would put a 3-color camo pattern on green and tan ones during our spare time (HA!) to sell as-is or to add a quick logo as orders came in.
    Very popular here in Texas--in fact they are a necessity during the summer.


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