Kelloggs Vector

Concept: 5 out of 5
Execution: 4 out of 5
Yeah, but: This isn't a review, it's a Marketing Replacement.

The Long Version: I fell in love with Kelloggs Vector the very first time I heard an ad for it. "It's not a cereal, it's a meal replacement."

A meal replacement that you eat from a bowl, with a spoon, in milk.

A replacement for breakfast, perhaps?

Penny recently brought home a couple of free sample boxes from a fitness expo she went to. I was thrilled to see that they're still sticking with the "Meal Replacement" marketing efforts, printing that audacious slogan right on top of the photo showing cereal-like flakes in a bowl with milk. Awesome.

So after all these years of my adoration of this product, I've finally been able to actually eat some. In the morning. Instead of breakfast. And you know what? It tasted a lot like cereal.

last updated 26 aug 2011


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